100% Visability

Posted in: General News  on Wednesday, July 13, 2011

100 Percent Visibility

Seth Godin, entrepreneur and author of the Best selling book Purple Cow, has announced the inclusion of Carr Knowledge in his coveted Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more.  Bull Market Directory features Carr Knowledge and has reached millions of people just as 'Godin’s Unleashing the Ideavirus' was the most downloaded e-book in history.

“Carr Knowledge has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,”
commented Godin. “Carr Knowledge has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”  Founder Rich Carr instantly wore out the phrase "Strong Like Bull" for the weeks following this announcement.

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

“To be included in the Bull Market Directory and receive recognition from a respected thought leader such as Seth Godin validates our commitment to providing extraordinary services on a daily basis, pushing our clients to be remarkable,” commented Carr.

Godin’s Purple Cow was a Business Week bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the Bull Market Directory coincided with the release of Godin’s book, Free Prize Inside.

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