Present your information the way the brain accepts it, and how people love to learn.
Brain-centric Design (BcD) is the neuroscience method.
Traditional methods don’t work with your brain. Research shows they raise stress levels, destroy natural curiosity, and make it difficult to recall information.
As a trainer, facilitator, salesperson, manager, instructional designer, or teacher, you likely deliver information in the usual way: you offer knowledge and instructions in the form of a PowerPoint or lecture, and then assess your audience on how much they’ve learned.
If you’re lucky, you can scrape by presenting with the model above. If you’re unlucky, it will zap the learner’s desire...like it did you when you sat in class. You know this.
Data has no agenda.
If what you’re presenting to your audience today isn’t brain-centric (e.g. delivered so the brain deeply understands it), then what is it?
Tell Human Resources that you’ve solved the Hiring/Firing problem! Industry leaders in high-stakes engineering, interna- tional banking organizations, large-scale medical and health facilities, global retail and manufacturing icons, K‒12 schools, and even mom-and-pop shops see a huge benefit to presenting brain-centric.
After working with us and using BcD, both trainees and trainers end up liking their positions more.
When you present your information the way the brain accepts it, learners retain the information.
What’s that worth to you?
Less time to present your material, with fewer people leaving because they deeply understand their job, function, or next action. Brain-centric Design is not clever...it’s science. It works every time.
If you’re desiring 21st-century workers, who thrive with adaptive expertise, a growth mindset, and who love their jobs, inno- vate, problem-solve, and ideate for your Big Idea, then let’s start talking BcD for you today.
As somebody who wants to communicate everything, every time, when you understand cognitive learning neuroscience on a fundamental level, it's clear that the secret to unleashing a learner's potential resides in the very organ we want to teach: the brain.
Brain-centric Design not only explains the fundamental science behind how to unlock a learner’s full potential simply but offers an intuitive, easy to use process for presenting information for deep understanding.
We are chemically and structurally hardwired to enjoy learning. It's in our DNA. Most agree that this is the first time in history we have an accurate model of the human brain. Consequently, the authors believe they have refined a methodology that finally teaches the way the brain likes to learn.
With Brain-centric Design (BcD), you'll learn how to
Available now in special edition Hardcover, Softcover, and as an audiobook on Audible. Discover how the brain works.
Any time you’re presenting new information to an audience, you need to connect your Big Idea to all four lobes. In other words, when someone experiences your Big Idea through a variety of senses and perspectives on that Big Idea, they, and you, gain deep understanding. Lobe-A-Phobe cards help you get them to deep understanding! It’s like having an adorable Irish Neuroscientist ready to give you ideas anytime you want them!
Each of the 56 Lobe-A-Phobe cards has a unique prompt designed to engage different lobes in the brain, so your next presentation, lesson, course, lecture, sales pitch, friendly advice, speech, report, focused conversation, strategy session, ideation, is deeply understood.
Did you read Brain-centric Design the book and your brain is craving for more? Do you want to put Brain-centric Design to work right away on your Course or Presentation?
Experience the online training of Brain-centric Design to elevate your presentation, course, or new information Chapter by Chapter. Each Chapter is produced in a Challenge Wheel to give you the full experience, which you can replicate!
Give yourself the opportunity to experience a whole new level of learning interaction! We have designed an exclusive platform to immerse you in an ultimate level of deep understanding.
From any device, experience, interact & engage in Brain-centric Design! Four levels to attain, more than 30 complete sections!
Let us take you on a five days journey where we are going to teach you how to build your course using the BcD method.
We are going to teach you how to tell your story, create your roadmap and introduce your content using multiple perspectives step by step.
By the end of this experience you will have your first course created 100% using our method of teaching.
Three Hour Brain-centric Design Ignition: Our BcD Masters train your staff on the topics you need! Stress in the Workplace, Adaptive Expertise, How To Develop A Growth Mindset, Brain-centric Design Bootcamp.
Let us take us on an initial concept of what we do in Brain-centric Design. We will show you what we do, how we do it and how you can adapt your training using our technique in 180 minutes.
Let the BcD Masters train your staff on 21st Century Learning & Development using Brain-centric Design.
We will spend 2 entire days with your facilitators, learning about your business and the challenges they have training they teams. Consequently, we will teach you a way of structuring a thinking process so that large quantities of information are rendered accessible through easy, digestible chunks that make sense. What’s more, we’ll show you how to mitigate cognitive overload and facilitates the understanding of new material. Your content remains the same—you’ll simply have the principles, methods, insights, and key resources to adapt it to a learning paradigm that works for all learners.
From ideation to completion, your partner in production is Team Carr Knowledge. In its entirety, as bench strength, project lead, and including production of presentation in all formats.
In other words, we will work together to redesign your trainings using our method, we will produce all the content for you, and we will deliver it in any format you ask.
Let’s co-create, collaborate, and deliver your training in less time, with more comprehension, and less attrition together!
Education is the only profession where we don’t know how to use the primary tool... THE BRAIN! Brain-centric Design takes your existing L&D and organizes it so the brain accepts it, and then presents it the way people like to learn.
*Not Including the time we save you, $ the more adaptive, happy employees you enjoy.
Advertising, marketing, teaching, and presenting have one thing in common:. They only work if new information is delivered, understood, and acted upon. Brain-centric Design is the recipe that makes this happen with your information.
Upon implementing Brain-centric Design at Nike, our training time and attrition were reduced substantially, and our learners (athletes) not only understood their positions better, but also reached their goals faster and were scored higher by our consumers on customer satisfaction surveys.
I was never a fan of the (Whatever) for Dummies books, but if ever a subject needed to be simplified, it would be neuroscience. Carr & O’Mahony have effectively done that for us, making it clear how the brain processes new information, and why humans love to learn.
I’ve engaged Brain-centric Design at two Fortune 100s, with identical results: better employees in about 40% less time. Delivering training the way the brain accepts new information, and how people love to learn, yields happier, adaptive, and stronger employees from new hires through management. They are a critical component to world-class service delivery, and a key foundational pillar of exceptional talent with exceptional learning & development practices. It has been my experience that Brain-centric Design is key to equipping & preparing human capital to achieve an enterprise’s goals.
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