BcD: The Book
Brain-centric Design: The Surprising Neuroscience Behind Learning With Deep Understanding ignited a cognitive revolution that was more than 100 years old! It's not clever, It's Science.
BcD: BcID Certification
Brain-centric Instructional Designers (BcID) are transforming the world's most innovative brands, embracing hybrid sales, management, learning, training, and the precursor to all communication, cognition.
Many of the tools utilized in the practice of Brain-centric Design I've made publicly available through the Neuroscience of Learning Academy. Our #1 question, "Why wasn't this taught in school!"