BcD: The Book

Brain-centric Design: The Surprising Neuroscience Behind Learning With Deep Understanding ignited a cognitive revolution that was more than 100 years old!  It's not clever, It's Science.

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BcD: BcID Certification

Brain-centric Instructional Designers (BcID) are transforming the world's most innovative brands, embracing hybrid sales, management, learning, training, and the precursor to all communication, cognition.

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BcD: Resources

Many of the tools utilized in the practice of Brain-centric Design I've made publicly available through the Neuroscience of Learning Academy.  Our #1 question, "Why wasn't this taught in school!"

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