One of the secrets to getting any brain's attention, is to first answer this question for the person about to receive your message: “What’s in it for me, here and now?” How does the world's greatest marketer use this sexy brain bit from Brain-centric Design to get your brain's attention in their marketing messages?
For that answer, Rich Carr called the very best, Roy H. Williams.
Roy H. Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is the founder of the Wizard Academy institute near Austin, Texas. Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo.
Roy H: Williams: The Wizard of Ads Trilogy
Alan Baddeley: Working Memory & The Essentials
Hugo Mercier & Dan Sperber: The Enigma of Reason
Michael Drew & Roy H Williams: Pendulum: How Past Generations Shape Our Present and Predict Our Future
Jefferey and Bryan Eisenberg with Roy H Williams: Be Like Amazon
Rich Carr & Kieran O'Mahony: Brain-centric Design